Branding
Creation Of Pippo Math Here's a look into how I brought Pippo Math to life through branding. Brand Identity: Where Learning Meets Adventure When designing Pippo Math, I wanted the branding to feel playful, engaging, and educational. Something that would immeediately attract children aged 6-10 while maintaining a professionala nd trustworthy feel for parents and educators. The challenge was to create a brand that balancaed fun and learning, making math feel like an adventure. Why "Pippo" Is the Perfect Fit The name "Pippo" was chosen among the other alternatives such as, Doozy, Jibbo, Bimpy, etc . It had the most impression on me. It sounds friendly, energetic, and memorable, perfect for a mascot-driven educational game. I wanted a name that would resonate with kids, something that could stick with them as they grow up. The kind of name that, years later, would spark nostalgia when they hear it again. Adding "Math" to the name gives a straightforward pu...