The User

Who are Pips?

In Pippo Math, the users will affectionately be called Pips. They are children aged 6 to 10 who are eager to learn but often struggle with traditional math methods. Many Pips find math difficult, boring, or even frustrating, leading to disengagement and math anxiety.

Pips Learning Behavior

Short Attention Spans
Pips lose focus quickly with repetitive exercises.

Math Anxiety
Many Pips feel intimidated by numbers and equations.

Preference for Interactive Learning
Pips engage more with hands-on, movement-based activities.

Love for Gamification
Rewards, challenges, and fun visuals increase motivation.

User Persona

The use of persona is to represent the needs of a larger group of users whose goals and characteristics are the similar. It reflects the lifestyle of users and give an idea of how to meet users' needs and challenges. As I create the persona, I use the group of age that needs the app more.

Name: Sophia Wang
Age: 6
Education: 1st grade
Occupation: Student

Goals: 
- Get good grades in math
- Enjoy learning math

Frustrations:
- Struggles to learn math
- Have a hard time focusing

Background:
Sophia, 6, is a 1st-grade student with a strong desire to do well in math but often finds it challenging to stay focused. She enjoys interactive learning methods. To help her stay engaged, she benefits from gamified math exercises that make the subject more enjoyable.

Problem Statement: who, what, when, where, why, and how

When identifying the problems that users face, I use the most common framework used to create problem statements, 5 Ws and H framework. Creating a problem statement provide clarity about your users' goals and helps UX designers identify constraints that prevent users from meeting those goals.

Who: A 6 year old student.
What: Sophia wants to practice math in a fun way.
Where: Sophia is likely using the app at home.
When: Sophia gets distracted whenever she starts practicing math.
Why: Sophia has a short attention span.
How: Sophia wants to practice math with the involvement of playing and interacting.

Then, I refine it into a well-structured problem statement that clearly articulates Sophia's challenge and the need for an engaging solution.

Sophia is a 1st-grade student who needs a fun way to practice math because if she can't focus on practicing, she will struggle to get a good grade.

Storyboard

I used a big-picture storyboard that focus on the problem statement and how to achieve the goal. This allow to visually show important moments in the user's journey and why the user will want to use Pippo Math.









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